Auckland Council CAYAD
Objectives: This campaign aims to stimulate conversation around the harms of alcohol and other drugs with young people; and to inspire change. It aims to shift attitudes and behaviour among young people aged 14 -24, either directly or through those who influence them.
What is it? BUZZED [www.buzzed.co.nz] is an online storytelling campaign featuring well-known New Zealanders and other kiwis sharing their journeys with alcohol or other drugs. BUZZED also released a video highlighting methamphetamine harms and the specific help options available. A youth reference group is being established to help ensure BUZZED is relevant to young people and to help shape the future direction of the campaign.
Results to date:
Since launching in May 2016, BUZZED has released 12 stories, generated over 1250 followers on Facebook and reached over 90,000 people.
The project led to work with Te Ātea Marino and Tupu to raise awareness of their culturally responsive treatment services for Maori and Pasifika young people.
The meth themed video launched in November 2016 and was viewed over 3000 times on YouTube (in 5 days) and featured in six major media publications online.
The site and facebook page have been a conduit for young people to access addiction support and resources.
Buzzed videos have been in a Year 13 health class in one school, and the team is working on a supporting discussion guide for use in other schools.
2017: PROJECT SUMMARY